2018-2019
Outbound Engine
Mobile App Design / Web App Design / Research / User Testing
OutboundEngine is an Austin based startup that helps business owners market themselves, track leads and stay in touch with customers.
I worked on their native mobile app, web app, ran user testing and led research efforts for 1.5 years.
Uer testing
After every user testing round, I documented my findings and presented them to the VP of product.
We would discuss what went well, what didn’t go well and what we could apply.
Research
How could we improve our email open rates?
How did we compare to best practices?
UX Design
I did most of my brainstorming on a large window behind my desk. The view was awful.
And if my window was full, I worked on whiteboards.
I also organized group sessions if the problem needed outside perspective.
Where we would work together to organize complex features.
UI Design
With all of this combined, I was able to bring Outbound Engine’s mobile app up to industry standards (circa 2018/2019, mind you).
Contributions
4.8 ⭐ iOS App 🏅
Managed, tested and designed new features over a 15 month period for the OE iOS app, maintaining 4.8 stars during my time at the company.
4.7 ⭐ Android App
Brought the OE Android app up to HIG standards while creating new features along the way, maintaining 4.7 stars during my time at the company.
User Testing 👯
Conducted consistent user testing, laying the ground work for each project.
Web App 🌐
Created new features for our product’s web app, while supporting existing features.
Team Building 🎨
Started and ran a 6 person weekly design sync with the goal to unite our marketing website, social media, mobile app and videography designs.
Acquisition 💸
OutboundEngine was aquired by Elm Street Technology in 2021.