Frond Plant Shop
2018 | Case Study
E-Commerce Web Design / Content Strategy / Photography
Frond is one of Austin’s favorite plant shops with over 18k followers on Instagram and 4.5 stars on Google.
I was hired to design and build a new e-commerce website, with the goal of increasing overall sales.
First, I observed.
What kind of language did the owner use with her customers?
What questions or complaints did the customers have?
Next, we worked on product photography.
How could we create a station that was quick and easy to use?
Was there a way to bring scale to the photos?
And what style worked the best for the products?
Then, I got started on the site.
A simple hero with a clear call to action.
The owner’s Pinterest board connected to the site via an API.
Category based browsing.
Product page with images and description.
Cart page with editing capabilities.
Checkout page using Shopify.
And just for fun, we added a wiggle to the shopping bag.
Outcome
Profitable 💰
Frond’s website produces 13-20% of their total sales every month.
Holistic 🌱
Frond now has a holistic brand that feels the same in-store and online.
Shopify 📸
Frond’s website is a fully custom Shopify website that integrates seamlessly with their commerce products, making it secure.
Covid Safe 🦠
During Covid, Frond was able to maintain their sales using the website to promote curbside pick-up and online purchases.
Special Thanks 👏
Thanks to Matt McDonald for quickly learning Liquid so he could build this site for us.