2019 Lajefe Conceptual Branding Myself and two female co-workers wanted to build a platform that women could use to find, support, and mentor one another. I wanted to create a brand that evoked warmth, felt relatable and was welcoming to all. Selecting the right font. Creating a warm, flexible color palette. Combing the two to create the logo. Curating photography that was inclusive, natural and felt relatable. We didn’t move forward with the company so design stopped. I still love it though.
